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My Projects
A collection of UX design projects showcasing user research, information architecture, visual design, and usability evaluation skills.
Hoppin - A Leisure Activity Explorer
Mobile App Design
A thoughtfully crafted mobile app that enables users to discover and book local leisure experiences with ease, without requiring an account.
My Key Contributions:
→ Led visual design as the UI Designer on a 4-person team
→ Created high-fidelity wireframes using accessible, modern UI elements
→ Coordinated team timelines and deliverables as Project Coordinator
→ Designed with a clean white base, deep plum CTAs, and peach accents for clarity and contrast
Tools used: Figma, Google Forms, Google Docs, Google Sheets
Penny Juice Website Audit
UX Audit + Visual Redesign
Evaluated the outdated and inaccessible Penny Juice website targeted at childcare centers and proposed improvements backed by competitor research.
My Key Contributions:
→ Conducted heuristic evaluation of Penny Juice and Mott’s websites
→ Compared visual hierarchy, readability, and user flow with Mott’s and Capri Sun
→ Identified major usability issues: poor contrast, cluttered layout, unclear branding
→ Created a low-fidelity homepage wireframe with improved structure and clarity
Tools used: Figma, Canva
Language Learning App – User Research
UX Research
Conducted a 9-part survey to explore user motivations, goals, and frustrations around language learning apps.
My Key Contributions:
→ Designed and distributed survey (20+ responses) using TypeForm
→ Analyzed user preferences, challenges, and behavior patterns
→ Identified key motivators: consistency tracking, progress visualization, and variety in practice methods
→ Built 2 user personas and respective empathy maps to inform design decisions
Tools used: Figma, Canva
E-Commerce Card Sorting
Information Architecture
Conducted a card sorting exercise to improve navigation and category structure for a tech e-commerce platform, supported by competitor analysis.
My Key Contributions:
→ Ran an open card sorting activity to uncover user mental models
→ Analyzed navigation patterns and product categorization on Best Buy, LG, and Samsung websites
→ Identified inconsistent terminology and overlapping product categories
→ Proposed a simplified, user-centered navigation structure and top-level site map
Tools used: Figma, Canva, Lucid
Travel Website – Sitemap Redesign
Information Architecture & User Flows
Restructured the sitemap of a travel planning website based on UX analysis and best practices from leading platforms.
My Key Contributions:
→ Analyzed TripAdvisor’s sitemap to evaluate industry-standard navigation patterns
→ Identified areas for improvement in content structure and user task flows
→ Created a custom site hierarchy for a travel website with simplified page groupings
→ Proposed intuitive navigation labels and clearer pathways to content
Tools used: Figma, Canva, Lucid