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Hoppin - Leisure Activity Explorer
A mobile-first app that helps users discover, personalize, and book local leisure activities—without needing to create an account.
ROLE
Lead UI Designer & Project Coordinator
TEAM
4-Person Capstone
DURATION
8 weeks
TOOLS
Figma, Google Suite
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Discovery
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Search & Filter
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Book & Confirm
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Manage Activity
Problem Statement
Many existing activity apps require users to create an account before they can explore, making it difficult to casually discover or plan local experiences. These upfront barriers lead to user frustration and high drop-off rates—especially among those new to a city or looking for low-pressure, social-friendly activities. Our solution prioritizes guest access, simplified booking, and optional social connection to support both spontaneous and planned experiences.
→ Guest browsing without sign-up barriers
→ Streamlined booking with flexible rescheduling
→ Optional social sharing and invite features
→ WCAG AA accessible design
→ Mobile-first responsive design
The Challenge
Through our research, we identified three core problems that existing activity apps consistently failed to address
1
Discovery Frustration
Users struggled to find relevant activities based on their interests, location, and timing preferences.
2
Sign-Up Fatigue
Mandatory account creation before exploration discouraged casual users and increased drop-off rates.
3
Complex Interfaces
Cluttered designs and poor CTA visibility made navigation difficult and overwhelming for users.
Design Process Overview
1
Research
User surveys and competitive analysis
3
Ideate
User flows and information architecture
5
Prototype
Interactive prototypes and testing
2
Define
Personas and problem definition
4
Design
Wireframes and visual design
6
Iterate
Refinements and final delivery
Design Process Overview
Deep dive into each phase of the design process with detailed documentation, research findings, and interactive prototypes